Online Student Specialist

Posting Details

Position Information

Job Title Online Student Specialist
Department Academic Technology Support - 25011
Pay Grade 10
Job Category Administrative
Job Summary

Responsible to the Information Technology Services Associate Chief Information Officer/Chief of Staff for creation and design of strategic content and tactical implementation of content marketing strategies for internal and external ETSU Online marketing and ITS communication initiatives; Works closely with the Director of Marketing for Online Programs to develop marketing and communication plans to increase enrollments in ETSU Online course and program offerings; Works with ITS administrative staff to develop and implement communication plans in support of ITS projects and goals; Serves students directly as a point of contact, consultation, and referral; Manages and supports the planning, development and deployment of initiatives that promote a high level of service to ETSU Online students; Adapts to changing priorities; Is creative and works independently to achieve the goals of Information Technology Services; Performs other related duties as assigned.

Knowledge, Skills and Abilities
  • Knowledge of marketing best practices;
  • Knowledge of industry trends in marketing and social media marketing strategy;
  • Knowledge of graphic design principles and best practices;
  • Knowledge of web development and graphic design software tools;
  • Knowledge of trends and challenges in online education;
  • Knowledge of university structure and online course and program offerings;
  • Knowledge of online best practices;
  • Ability to work productively on several projects simultaneously;
  • Ability to analyze data and produce reports that communicate trends and information effectively;
  • Ability to understand and apply general policies and procedures;
  • Ability to work productively with multiple university audiences, including students, faculty and administrative staff;
  • Ability to develop and communicate creative solutions to complex problems and projects;
  • Demonstrated ability to work as an essential member of a highly functioning and diverse team of individuals;
  • Demonstrated proficiency with basic office software products;
  • Possess effective communication skills in both written and verbal formats;
  • Possess strong interpersonal skills and commitment to providing excellent customer service support.
Required Qualifications

Bachelor’s degree in marketing, communication, or other related field required. Two to three years digital or social media marketing experience required.

Preferred Qualifications

Master’s degree in marketing, communication, or other related field preferred. Experience producing creative marketing and communication materials preferred. Experience working in higher education preferred.


Posting Detail Information

Posting Number AS00119P
Is this position subject to a criminal background check? No
Is any part of the funding for this posting coming from a grant or outside funding source? No
Open Date 10/02/2017
Close Date 11/02/2017
Open Until Filled No
Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * What is the highest level of education you have obtained?
    • Less than a High School Diploma
    • High School Diploma or GED
    • Associate's degree
    • Bachelor's degree
    • Master's degree
    • Doctoral degree
  2. * How many years of experience do you have in this type of position?
    • 0-1
    • 1-3
    • 3-5
    • 5-7
    • 7+
  3. * Please describe in detail how your background and experience would be applicable for this position in a College/University setting

    (Open Ended Question)

Documents Needed To Apply

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents